Since 2008, B dynamic has been helping major rewards and loyalty programs, staff incentives and engagement programs with their rewards redemptions, staff offers and customer loyalty solutions.
LEGO is one of the desired brands that many rewards and loyalty customers are looking to use their points to purchase.
We launched LEGO with Qantas frequent flyer program in 2012 and it was an instant success with their members. Since then, B dynamic has been distributing LEGO into many other rewards, loyalty, and corporate programs in Australia.
In April 2015, Qantas frequent flyer program ran a special campaign “WIN A QANTAS A380 BUILT FROM LEGO BRICKS”.
...Any members using their Qantas Points to redeem any LEGO product on the Qantas Store, during the month of April, had the chance to WIN a customised LEGO model of a Qantas A380. This was a one-of-a- kind opportunity and a very successful campaign for the Qantas store. LEGO redemptions increased by 800% during that month.